In today’s social media
market place the waters have gotten very deep. Technology has evolved and the
ways we interact with our customers as we market out brands online, has been
radically altered forever. Many social media managers are getting very
frustrated because they cannot keep up with the constant changes in technology,
it’s not just about having a facebook page and tweeter account any more and
expecting loads of traffic to ones website. Not having a social media marketing
plan to navigate the social media waters is like expecting the small sea
fisherman to give you advice on how to prepare for a successful scuba diving
expedition. What qualifies as a scuba diving operation when talking about
social media versus a small fisherman on a boat on the sea? What distinguishes
a scuba diver from a deep sea fisherman? Skills and knowledge, end of
discussion, either you can do what you claim you can do or not
In social media there are
those that only know about facebook, twitter and pinterest, no more no less.
These are small sea fishermen. Then you have the technologically savvy social
media experts who approach social media marketing campaigns with strategies
that are well thought out and formulated. These are the small sea fishermen who
are not just content with staying above the social media sea in the safety of a
boat, they claim to be experts in social media, but have no clue about what
they are doing and are getting their customers websites and IP addresses banned
by search engines, because they are violating search engine etiquette, costing their
clients a lot of money in the process. When you engage in conversations with
them, they talk about social media strategies; they want to know about social
media delivery systems and which demographics match with their brand message.
When you make the mistake of asking a social media small sea fisherman, for a
social media marketing plan, you cause them such distress that they end up
going into panic attacks.
A competent scuba diver know
his tools very well, they are familiar with things like regulators , scuba
tanks, lead weights, wetsuits, fins masks and breathing equipment. A competent
scuba diver also has a respect for the tools of his trade; they know that their
lives as well as their livelihood are dependent on the sound condition of their
tools. Consequently scuba divers are more focused because when it comes to
scuba diving there is no room for mistakes. A scuba diver has to be able to
survive the dive underwater, on the water and above the water as well. A small
sea fisherman on the other hand only has to worry about his boat and the fish
that he is trying to catch. He does not have to learn other special skills like
the scuba driver or use special equipment because his job description does not
call for it.
Are you a scuba diver or a
small sea fisherman when it comes to social media? Is your business or brand
depending on the skills of a small sea fisher man to navigate in deep sea
social media waters that require scuba diving equipment? When you go to
websites like craigslist and see advertisements for job postings for social
media manager interns, it tells you what kind of company you are dealing with.
A real social media client who has invested a lot of money, to build their
business or brand, will not turn over their social media accounts to be managed
by an unpaid intern. That is the equivalent of hiring a small sea fisherman to
do the job of a scuba diver, they just do it. How can you tell the small sea
fishermen online when it comes to social media online? The small sea fishermen
are the ones peddling the cookie cutter word press templates and cheap software
on websites like fiverr.
Beware of these small sea
fisherman social media types online, they are dangerous. Social media is a
dynamic animal that evolves everyday. Anyone who is still trying sell you
200,000 backlinks to your website in a month using SEO software, is a small sea
fisherman sending your social media brand straight to hell. Google and other
search engines have changed their software configurations, and they are on the
look out for people who are selling you 200,000 backlinks to your website in a
month. The way to get your website ranked at the top in today’s social media
marketplace and search engines, is through generic traffic methods. When
someone sells you 200,000 backlinks in a month to your website, on a website
like fiverr, all they are doing is setting off red flags. Getting that many
backlinks to your website at once, in such a short period of time shows that
you are using robot software to boost your traffic. All that does is make google and other search
engines ban your IP address for cheating. This is not what you want to do for
your social media marketing campaigns.
Think about it, what is the
first thing that comes into your mind when you think of robots tracking your
movement as you surf the web online? People do not like robots and cookies on
their browsers because of what they do to people’s equipment. The same is true
when you buy 200,000 backlinks to be built for your website in one month so you
can get massive traffic and better ranking for your website. The search engines
are looking for legitimate human action and interaction, they are not looking
for robot software to get on their systems and leave viruses and hack into
their systems. Leave the small fishermen who do not know what they are doing
alone. Please do not pay someone to dump thousands of backlinks onto your
website so quickly so as to get your website banned from search engines, work
with people who know what they are doing and will monitor your websites
backend.
Who are the small sea
fishermen in social media? The small sea fishermen in social media are the ones
who are still trying to sell you cheap private label software that teaches you
outdated information that has no value based proposition for your brand. Before
you decide to become a scuba diver so that you can explore deep sea fishing you
need to know what you are doing. Consult a social media manager that can help
you with a solid social media marketing plan that will not only get your brand
recognized online, but also construct a social media marketing plan that will
enhance your security online. Are you using the services of a social media
manager that is spamming people, in the guise of driving traffic to your
website? If they are using mobile apps to engage your customers, what more are
they offering you? Are they only providing you a mobile app that can only give
out coupons and that’s it? Anyone can do that, the question is what more are
they offering you to get more people to download your mobile app? Ask a social
media small sea fisherman that question and they will not have an answer for
you. When a scuba diver is underwater, they have to be on a constant state of
alert, they have to be able to look out for predators, and understand the
gestures of predators and act accordingly. A small sea fisherman in social
media, do crazy things like tweet the same message 30 times a day, without any
idea about understanding how twitter works.
These small sea fishermen in
social media do not really care about their clients. They are just out to make
a quick dollar and are not thinking about servicing their clients for the long
term. If you ask a small sea fisherman for a geo targeted social media campaign
for a specific geographic area, they break into a sweat. They do not understand
their client’s business needs or the demographic that their clients are
targeting, and what social media campaign is appropriate for which client. There
are a lot of people claiming to be social media experts, and they are making
all sorts of crazy claims that they cannot justify. A small sea fisherman in
social media cannot tell you which of the over 850 search engines in the world
are appropriate for your content. Let a scuba diver who is familiar with the environment
in the deep waters of social media guide your strategy, deal with people who
will make sure your baclinks are built well and that they will not cause your
IP address to be banned so you cannot be able to access the internet.
A small sea fisherman in
social media only knows of the google search engine, they have no knowledge of
other secure browsers which do not allow google robots to spy on you. Knowing
about internet security and appropriate firewalls and when to use them is of utmost
importance to both the client as well as the social media manager who is
running the campaigns for the company. How can you protect your client’s
information if your own computer as a social media expert is not
protected? When surfing the internet
from an unprotected computer with no firewall protections, you expose your
computers address to malware and other bots that roam the internet looking for
unprotected internet connections to place cookies and viruses and spam on
peoples computers. A small sea fisherman in social media will not make this
connection and will not only expose their computer to viruses but also their
client’s computers when they send their clients emails from their virus
infected computers. Avoid small sea fishermen in social media who cannot tell
you how to get your mobile app accepted in the android market place after they
have built your mobile app for you. The whole reason for getting a customized
mobile app for your business is to increase your traffic consistently; it’s not
just about QR Codes for your customers to print coupons. Your social media
mobile app strategy should go further than just the dispensing of coupons on
smart phones.
Many companies are being
ripped off when it comes to social media because they do not know any better.
Demand a robust social media marketing plan when considering social media
marketing in your media buying budget for your company. Get specifics; get a
solid social media marketing plan that works. Get a Global Social Mobile
footprint plan for your company that is something you will not be able to get
from your small sea fisherman on social media. Get a plan that can do some deep
sea social media scuba diving, that is where your company’s brand needs to be
at, where all the other sharks and go getters are hanging out at, not with the
small sea social media fishermen who are using your business as on the job
training for their unpaid social media interns.
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